The process of tailoring your website with keywords for the purpose of improved search engine results rankings is called search engine optimization. SEO is a multimillion-dollar industry. Some may say that SEO is too advanced for regular website owners. See for yourself!
To choose the best keywords for your search engine optimization strategy you must think like someone who would want to find your website, not someone who already knows what’s there. People will use easy terms when they are looking for something.
Anchor Text
Use keyword phrases on all incoming links and on links attached to your website. ” as anchor text. If you do this, search engines will realize that your links correspond to different keywords. They will increase your site ranking as a result. Check your website to make sure that your internal links have proper keywords in their anchor text.
To get hyperlinks to your website, make comments on blogs. Throughout these blogs, you can leave your link if the blog owner allows it. If you link your site to irrelevant topics or leave useless comments, you will likely have this privilege revoked. Your comments should be relevant and courteous. Doing the opposite will only hurt your reputation and you can forget about leaving a link to your website.
Use search engines to get more traffic. If you make your website easily accessible to search engine spiders, you will get more favorable results. Spiders can’t see images, so having a descriptive tag on them is important. It is beneficial to use descriptions that are rich in keywords.
Sometimes it’s helpful to ask yourself what key words you would type in to search for your particular business, and then include those in your site. However, there needs to be a balance on the number of keywords used. Too many and you will be tagged as spam, too few and you will be overlooked.
If you are completely unfamiliar with SEO, you should first focus on mastering one of the most important concepts. It is impossible to become the best at every technique, so be sure to focus on one that will yield the best results for your business.
Free Publicity
Get listed for free with Google and Yahoo! to increase your publicity. You can get free publicity that will help bring visitors your way. Always take advantage of free publicity.
Refresh and update your content often with new information. Set a goal for yourself, and follow through on it. Search engines place a higher value on websites that publish new content consistently than on websites that rarely or intermittently produce new content. Sites with fresh content tend to have higher search engine rankings.
SEO is pretty complicated; it’s always a good idea to get the advice of a professional. However, it’s not impossible for the layman to understand it and do well enough to make a difference. Some of the aforementioned tools can get you started with SEO. Increasing site traffic is a perfectly attainable goal.