Many new webmasters and business owners rely solely on articles and paid adverts in order to increase their visibility online. While these methods may work, using prime SEO methods can guarantee their sites will be on the first page of search engine results. These tips are like a magic wand that will magically improve your site’s search engine rankings.
Ask yourself how people would go about finding your site in a search and then use those keywords throughout the site to optimize search results. Include your keywords in the titles of your pages and throughout your content, but don’t overuse them. Stuffing your pages full of keywords will cause the search engines to lower your search ranking.
A good rule of thumb with regards to META description tags is to make sure that every single tag for each page is unique. If you create the same description tag for each page, you will risk lowering your search engine ranking.
Be sure to keep your site’s content unique and fresh. Don’t just keep rehashing the same old subjects, either; if you offer content of value, then your readers will see value in your products, too.
If your site covers a topic that is similar to online magazines, try to make contributions to those magazines with a backlink to your website. Often, ezines are archived indefinitely and the links remain active, so even if a user comes across one of your articles months or years later they can still access your site and information.
Anchor Text
Use keyword-friendly anchor text for links between pages on your website. Generic link text, such as “click here”, does not positively affect search engine results. It’s important to use keywords in your anchor text so that they can get picked up by search spiders crawling your site.
A quick way to give your website a higher search engine ranking is to get a second hand domain name. Domain names that are at least two years old are automatically given more weight by search engines. Look for older domain names that were recently dropped,and see if they might work for your website.
Link directories are good, but they require you to have quality links and legitimate sites. There are directories out there that contain many websites that are either outdated or have are very poorly designed. Exercise caution when you chose connections.
To improve your search engine ranks, find and publish all the relevant information you can for your chosen market niche. If the blog is about hockey, discuss hockey player cards, team jerseys and equipment. By creating a great deal of content, you increase the likelihood that your readers will locate your site.
Using relevant links to trusted reference sites will also improve your search engine ranking. This is crucial in terms of your link usage. Search engines give more weight to relevant off-site linking than to internal links to a site’s own pages. To maximize the ranking impact, find linking options that will also link to your website.
You might actually be able to get some traffic to your site while your site is ranked on the back pages, but your traffic would exponentially increase as soon as you started to implement the proper SEO tactics. By using the tips you’ve just read in this article, you can start to raise the profile of your website.