If you do careful research, you can discover the strategies and tools that perform best for improving search engine rankings. Read on for some ways to optimize your website.
When you develop SEO pages, it pays to have lots of shorter pieces on related topics instead of a single long one. On search engines, long pages are usually weighted lower than shorter ones. Also, viewers will likely read shorter articles.
Search Engine
To make sure you have a place in search engine results you should have a large amount of keywords, even those that are misspelled, in the area of your site where you put meta tags. Search engine bots will find analyze these meta tags and including this information will increase your visibility. Make sure you use the plurals and the misspellings of you niche’s keywords.
Using keywords as anchor text is an easy way to kill two birds with one stone. Just typing “click here” followed by linking to that term, will not help your search rankings. It is vital you use the correct keywords, since anchor text allows crawling spiders to notice you.
Go to the websites of competitors and view their source codes. This helps you learn how SEO is used by others and the keywords being targeted. You can use some of these methods if you feel it will help your site.
Register a domain that is both related to your product and is easy to recall. This is very true for clients who found you through YouTube.
Using a product feed can really help to reach new customers. Feeds like this detail your services and products with images, descriptions and prices. Present these to search engines as well as to websites that list comparison shopping. Customers will also be able to use a feed reader to subscribe to the feed.
You need to have a list of all of your site content if you want the most out of search engine optimization. This will make it easier for spiders to crawl on your site. You may need to include a few site maps, if you have a big website. One map should have less than 100 links.
Search Engines
Descriptive introductions help search engine spiders better catalog your site. Use 60 characters of fewer because search engines typically will not display any more content than that. The search engines will also give much less weight to any terms after the 60 characters.
Put those keywords into your URLs! If that URL has symbols and numbers that people probably won’t search for, then that page may not rank as highly in the search engines. Getting keyword that are important and have to do with the site will allow you to get more visitors.
Site maps are perfect for facilitating page indexing by search engines. A site map (navigation bar) provides directions to content on your whole site. You will increase your search engine rankings by including a site map, no matter how large or small your site.
Because you have taken the time to read this article, you can now look at your website and see if anything needs to be changed. Implement the tips you have learned to enhance your online presence.
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